Our latest graphic tee uses a color way with a lot of history - Red Dirt. After Hurricane Iniki swept through the island of Kaua'i in 1992, thousands of shirts in inventory were stained by the copper-colored dirt synonymously found on the western side of the island. Instead of throwing them away, the designer decided to sell them as is and the "Red Dirt Shirt" craze was born. The rest was history.

As for the design, the reality is we find ourselves headed west more often than not these days destined for "somewhere" where there still exists a place for us.

Each piece was designed on Kaua’i, HI, and stitch-tagged and screen printed with lightweight, water-based black ink in Los Angeles, CA. Regular fit. 100% Cotton. True to size.